As someone who would occasionally come home and enjoy a hookah session, I would go to various nightclubs or bars and pay a premium price for a sub-par hookah experience. They would use older-style clay bowls that don't produce full flavors with cheap quick light coals that use toxic chemicals and burn out quickly.
I soon realized that providing a great hookah experience shouldn't be complicated. When I started Premier Hookah I only wanted a few things. Pricing to fit any budget, Premium options, and an experience without compromises.